Brazilian football star Pele displays a book entitled "Pele 70", which tells the story of the athlete's life, during the presentation of the FIFA World Cup in Rio de Janeiro, Brazil on February 6, 2010. The cup is being exhibited in numerous countries while on a tour before reaching South Africa for the FIFA World Cup tournament that will be held next June. Pele will turn 70 next October 23. AFP PHOTO/GABRIEL LOPES